Alan Lugo

Service Description

Alan’s expertise in product development and sustainability has driven impactful innovation across the footwear industry for nearly 20 years. From leading NFW’s expansion into next-gen materials to developing holistic material solutions at Merrell and Hush Puppies, Alan bridges market insights with technical execution to create impactful, future-focused products. At Liminal Group, Alan helps startups refine product strategies, optimize for sustainability, and align with market expectations. His insights into materials, supply chains, and commercialization provide businesses with the tools to develop innovative, scalable solutions.